ISPO is the largest sports trade fair in the world and opens the order season for the coming year. This means that offers are made, negotiations are held and orders are placed for the next calendar year. For the winter sports industry, this means that the next, not the current, season is presented here.
Despite social media channels and the decreasing importance of ISPO for the presentation of new products, the International Sports Fair continues to be a major event and an opportunity for all (or most) players in the sports industry to come together and have a beer or two.