As experts in materials for outdoor clothing, it makes sense for the Gore team to focus precisely on improving the company's environmental footprint. On the one hand, Gore wants to provide impetus to improve the service life of products, while on the other hand, the materials and manufacturing processes should also become more sustainable and climate-friendly. The company aims to be CO2 neutral by 2050. In the further development of production processes, Gore is guided by the United Nations Sustainable Development Goals (Snow of tomorrow column on the SDGs)
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PartnerNews | Gore supports POW
Warm winters: Totally uncool
Philipp Reiter / GORE
Janelle & Mark Smiley
At the company site of PowderGuide partner GORE-TEX southeast of Munich, the sports-loving Gore workforce has to realize that climate change does not stop at leisure activities: Climate change does not stop at leisure activities. Cross-country skiing right on the doorstep is almost no longer possible and the ski touring season in the nearby Bavarian Alps is getting shorter and shorter.
Philipp Reiter / GORE
Janelle & Mark Smiley
Philipp Reiter / GORE
Janelle & Mark Smiley
Not least at the suggestion of Gore employee Bodo Rauscher, the company recently started supporting the organization Protect our Winters, or POW for short. Bodo has been privately involved with POW for a while now to help raise awareness, particularly in the winter sports sector: "Climate change is affecting all regions of the world and affects everyone today - and future generations even more dramatically. Skiing is only a side note in view of the massive ecological, social and economic consequences. If global warming cannot be limited, it is only a matter of time before winter sports become history. But many people can't relate to abstract future scenarios; however, you can make them think by showing them the concrete consequences for their beloved hobbies: They too are experiencing warmer winters, the snow line is rising, and snow cover duration is decreasing. Many ski resorts are acutely threatened by climate change."
POW originated in the USA and was made famous there by pro snowboarder Jeremy Jones, among others. There are now many country-specific POW subdivisions, such as POW Austria or POW Germany. There is also a European association of POW groups, which recently presented a common strategy paper.
GORE
GORE
Gore supports POW's activities financially, in particular to promote the "Hot Planet, Cool Athletes" project. Pro riders visit schools to talk about the effects of climate change and explain to young fans that warm winters are not cool, but that climate change also has serious consequences beyond that.
Bodo Rauscher from Gore particularly appreciates the fact that POW is not an "anti-organization" that excludes everyone who is not yet perfectly climate-friendly, regardless of whether they are outdoor brands or private individuals. Perfection is practically impossible in this respect, so it is all the more important that even supposedly small steps are taken in the right direction. POW says the following about its corporate partnerships: "Whether already sustainable labels or traditional brands that are rethinking - anyone who takes climate protection seriously and is committed is a good partner for the common goal - to protect our winters and our nature!"
Advertising // This article is part of an advertising partnership between GORE-TEX and PowderGuide // Advertising
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hTranslated from German.