PartnerNews | Mons Royale, Gus Rowley and ZQ-Merinowolle

This is hardly surprising. The question is rather why the natural product merino wool was not used much earlier in the outdoor sector. The advantages are obvious: wool warms in winter, even when damp or wet, and cools in summer. Due to its natural antibacterial effect, it is practically odorless and can be biodegraded without leaving any residue. Ok, ok, we've actually understood this for years, merino wool is great and we can't imagine our wardrobes without it. But how is our merino ski underwear actually produced? Not everyone who uses them has thought about this...

The so-called "5 freedoms" are central to ZQ. These include keeping animals free from hunger and thirst, with the freedom to exhibit natural behavior (e.g. sufficient space), freedom from discomfort and inadequate shelter (e.g. shade in summer), freedom from unnecessary pain and stress (e.g. no mulesing) and freedom from injury and disease (e.g. regular supervision). To ensure these freedoms, participating farmers are rigorously audited by external assessors on a regular basis.

In summary, ZQ supports farmers like Gus as long as they treat their sheep well. In addition, the measures improve the wool, at least according to ZQ, as healthier and stress-free sheep have more consistent wool.

So, all in all, a classic win-win-win situation and we naturally hope that as many of our readers as possible will opt for products made from certified merino wool in the future.

Here is some information from Mons Royale on the subject, here is the ZQ website.