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Tips for budding freeride pros: Instagram tutoring

The best shots for lots of likes

by PowderGuide 01/29/2022
You want to become a freeride pro, but don't know exactly how to go about it? We are keeping a close eye on the scene and have put together a new, irregular and not entirely serious series of important tips. First of all, the aim should be to raise your profile. How do you do that? Social media! Through systematic Instagram research, we have found the best posts to increase your follower numbers! Caution: Don't get too creative!

The stuff-lying-on-the-floor shot

Execution: You lay your gear on the floor and take a photo of it from above.

Meaning: The stuff-lying-on-the-floor shot has established itself as a way of announcing upcoming trips: "I'm packing my stuff for an exciting trip! I'm about to throw the great stuff from @sponsor1, @sponsor2, @sponsor3 into my @skibagmaker bag / expedition backpack! Stoked!"

Pro Tip: You can just spread your stuff out in your living room and not really have to go anywhere.

Pro Tip 2: Invest in a drone for the shot.

The Bro Shoutout Shot

Execution: Picture of you taken by a buddy. Optional: Picture of buddy that you took. With the Shoutout Shot you prove your social competence and show that you are not only a great skier, but also a lovable person who, despite Instagram fame, has not forgotten his bros with fewer followers: "So great to shred with my buddy @superBro3000! #shredgang #friendsonpowderdays"

Meaning: "I have friends. Narcissism is alien to me"

The Photographer Shoutout B-Shot Shot

Execution: A not-so-great photo from a shoot with a real photographer that you may use for Instagram. "So stoked to be working with the incredibly talented @abcPhotography #shooting" (German: #shooten)

Meaning: "I'm so good that someone photographed me with an expensive camera."

Pro Tip: Emphasize how much work is behind the perfect shot! Being a pro is a tough job!!!

The ski tip shot

The classic par excellence!

Execution: Shoot the ski tips from an angle so that you can see the background. Ideally, the background should consist of the line you're about to shred.

Meaning: "I'm skiing! I always and only ski cool-looking slopes!"

Pro Tip: The desired angle is easier to achieve when you don't have your skis on your feet.

Pro Tip 2: You don't even have to ski the line in the photo to take the photo and suggest that you're skiing it now.

The thoughtful shot

Execution: You're more than just a robot on skis! You also think a lot about life and every now and then you come to some pretty important conclusions. You should share these with your followers, preferably as the caption of an IG post. Pictures of sunsets, clouds, the view from an airplane window, or even a motto are suitable. Pictures of you looking thoughtful also work. If people can see you thinking, you don't need to emphasize this again in the caption. You shouldn't overdo it!

Meaning: "Sometimes I have feelings and sometimes I think about these feelings"

The culture shot

Execution: The culture shot usually shows either an interaction with the local population on a ski trip (children, old people, a visit to a market), or exotic food. "Met so many amazing people on this trip #grateful #inspired #wanderlust"

Meaning: "I am versatile and interesting!"

The summer shot: Surfing, SUP, etc

Execution: Selfie in summer, maybe with a partner, subject can be sporty, but doesn't have to be.

Meaning: "I'm cool regardless of the season!"

The sponsor shot

Execution: In contrast to all other shots, which are incidental sponsor shots, here the sponsorship and the sponsor are the main content and central to the image!

Meaning: "I have a sponsor and must also deliver content in accordance with the contract." (Quasi the definition of "Pro"!)

Pro Tip: Theoretically just as feasible without actually being sponsored by BMW or Red Bull, but very questionable whether this is still conducive to streetcred.

Bonus ideas for advanced riders:

The rehab shot

The selfie-while-climbing shot

The feet-in-the-tent shot

The tent-lit-at-night-from-inside shot

The it's-so-worth-it shot while climbing in the dark

ℹ️PowderGuide.com is nonprofit-making, so we are glad about any support. If you like to improve our DeepL translation backend, feel free to write an email to the editors with your suggestions for better understandings. Thanks a lot in advance!

Show original (German) Show original (French)

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