Prowinter 2026 (Bolzano)

Overview

The Prowinter 2026 trade fair will take place from 11 to 13 January 2026 at the exhibition centre (Fiera Bolzano) in Bolzano. It is aimed at professionals (B2B) from the winter sports and outdoor segment - in particular manufacturers, specialist retailers, rental companies, and brands that are active in the Alpine region and beyond. With a focus on sustainability, quality, and internationality, Prowinter offers a platform for exchange, innovation, and networking. Here is the summary of the Highlights 2025.

Highlights & Programme

Highlights include the Sustainability Network Meeting, the Prowinter Award, and the Prowinter Test Days in Carezza. Following the success of 2025, the trade fair is responding to the increased demand and significantly expanding its exhibition space.

Industry hub & Exhibitor

From clothing and equipment to safety-relevant and sustainable, innovative technologies, more and more exhibitors from various outdoor sectors are using the trade fair to present their new products and ideas to an expert audience. This means that the 25th edition of Prowinter has finally become an industry hub that goes far beyond classic winter sports.

Synergies between winter & outdoor

"The boundaries between the winter and outdoor industries are becoming increasingly blurred. Prowinter 2026 offers the ideal stage to utilise these synergies - for brands that want to reach new target groups and retailers that want to recognise the trends of tomorrow at an early stage," says Geraldine Coccagna, Brand Manager at Prowinter.

Sustainability dialogue: Climate Summit

In addition to the trade fair, the Ski Industry Climate Summit, which will take place from 13-15 January 2026 during Prowinter in Bolzano, offers industry experts, brands, and suppliers a unique opportunity to discuss climate strategies, decarbonization, and sustainable value creation.

What you can expect

• New halls & internationality: expanded exhibition space, Italian & Scandinavian Village, numerous global brands directly represented.

• Innovations & trends: equipment, clothing, safety, and sustainable technologies for the 2026/27 winter season.

• Networking formats: climate summits, sustainability meetings, talks & exchange platforms.

• Prowinter Test Days in Carezza (12.

• Prowinter Award 2026: focus on innovation, design & sustainability.

• Prowinter Party: open networking event for exhibitors and visitors.

• Numerous exhibitors: explore the entire list of exhibitors here.

Costs

• Online ticket purchase: 15€ (incl. ticket for public transport throughout South Tyrol & direct access)

• on site: 18€ (without ticket for public transport)