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PartnerNews | Atomic Freeride Ski 24/25

A visit to Atomic

by Lea Hartl 01/23/2024
Atomic is focusing on clearer specialisation of the individual ski series in the freeride sector for 2024/25. Gone are the days of the One Ski Quiver, clear differentiation is back in! The Bent series is aimed at backcountry freestylers, Maverick and Maven are designed for big lines in Alaska and the Backland series comes along on "missions" and downhill-orientated ski tours. The details of familiar models have been optimised and a few new variants have been added.

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Like many manufacturers, Atomic has presented the freeride skis for the coming season on a small scale "at home" instead of at the ISPO. We visited the Atomic headquarters in Altenmarkt im Pongau (Austria) and had the skis and the factory explained to us. The product launch was also an opportunity to get to know Atomic a little better as a new PG partner company. 

Ski optimisation through rider input

Making good skis, some of which have been tried and tested for many years (Bent Chetler!), even better, is a challenge. Atomic says, that it relies heavily on the input from athletes in the freeride team. When new skis are to be launched on the market, Atomic asks the riders what changes they would like to see in the handling behaviour of existing models. Then there is a first attempt to realise the wishes with prototypes. The riders test the skis and, depending on the results, further improvements are made with additional prototypes, several times, if necessary. The new skis were then also presented at the launch by the Atomic Pros, who were involved in the new development of their favourite ski series.

Bent Family: Don't fix a working system

Nick McNutt was there to represent the Bent type of skier. Only one test run was necessary for the Bent 120 update: the new Bent is slightly stiffer under the binding and therefore skis better in hard snow, which you can't always completely avoid on the way into the powder. According to McNutt, the athletes main request to the developers was not to make the very popular Bent range worse with updates. This seems to have been successful, McNutt certainly seemed very satisfied.

Maverick 115: Stable in speed but still versatile

Craig Murray, Henrik Windstedt and Daron Rahlves were there as Maverick representatives. They also seemed to be thoroughly impressed by the opportunity to actively participate in the design of the skis (the Mavericks had several prototypes until everyone was satisfied) and praised the result in the highest terms. Murray described the Maverick 115 as a "samurai sword" and Rahlves, who is known to be good at skiing fast, stated that he had not yet found the speed limit of the samurai sword. Despite its speed stability, the ski is still playful enough for everything else you might want to do apart from skiing fast. The harder tail compared to the Bent 120 was mentioned several times, which according to Murray and Windstedt makes it easier to land cliff drops. 

Backland: the lightest variant

The Backland line was presented by Matthias Haunholder. He was heavily involved in the development of the Backland 102, while the Backland 109 was a vision of Chris Rubens. The 102 is designed for long "missions" and expeditions. But you could probably just go on an average ski tour with it and have fun in different snow conditions. Chris Rubens was not there in person. His Atomic colleagues described his vision as follows: A ski like an enduro mountain bike; similar in character to the Bent, but with enough tail to carry a heavy rucksack at times.

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Maven and Backland W: women-specific

Amy Engerbertson presented the women's models Maven 103 (counterpart to the Maverick 105) and Backland 101 W and 108 W. She introduced herself as a skier who likes to go on a tour but is not interested in the ascent performance of the skis. She prefers to ascend with a heavy ski to guarantee a good descent rather than save weight on the ascent and then compromise on the descent. She was therefore somewhat sceptical about the relatively light Backland models at first. However, her doubts were dispelled on the first descent, says Engerbertson. According to the Atomic development team, the Maven 103 is "very similar to the Maverick, but specific to women". Engerbertson specified that there were test and feedback rounds with female athletes for the Maven based on an initial, Maverick-like prototype. This resulted in a slightly different core construction compared to the Maverick - the ratio of ash to poplar is slightly different in the Maven than in the Maverick. 

There are no separate women's models in the Bent series, where "Bent-Skistil" athletes such as Arianna Tricomi were involved in the general development process without gender specification. Whether unisex skis would generally be a good or even better option seems to be primarily a question for the market or markets to answer. According to Atomic, customers in different countries have different wishes. In any case, everyone seemed to agree that men could also ski with the women's models and vice versa, that the women's models are not a "dumbed down version of the men's models" and that ski preferences generally have a lot to do with personal taste. So it's all the better when athletes with different preferences and specialisations help shape the skis and a sensible range is created for different preferences and skiing styles.

More wood, less titanal and fibreglass

Atomic is also endeavouring to make its processes more sustainable. In ski production, raw materials are the area that causes the most emissions, so there is potentially a lot that can be reduced here too. For all three freeride lines, metal, fibreglass and resin have therefore been saved in the construction of the new models. On the Bent and Maverick/Maven, the metal under the binding has been replaced by ash wood in order to generate the necessary strength in a more resource-efficient way. The proportion of recycled material in the topsheets has been increased. The developers have emphasised that they will not compromise on performance and durability for the sake of sustainability and have carefully considered which changes are justifiable from this point of view.

Practical test and other findings

  • During a short test in the snow, the Backland 109 was fun, as expected, especially in soft snow. At a similar length, the ski felt shorter than my long-time companion, the LowDown 102, but doesn't flutter and is significantly less unstable than my Blizzard Zero G 95. I didn't try out the other models due to a lack of time.

  • Atomic also makes interesting-looking ski touring backpacks - something I wasn't aware of before. The backpacks were not presented in detail, but were hanging on the wall and looked good there, with features such as a roll-top, removable lid, etc. in a 32L version.

  • If you ever have the opportunity to visit a ski factory, you should take it!

  • Craig Murray misses the days when he could just go skiing without an appointment, but being pro that’s cool. 

  • Nick McNutt is still puzzled by the saga of the faulty slide switch on the Pieps/BD avalanche transceivers, or rather the handling by BD.

  • Amy Engerbertson thinks the US equivalent of Innsbruck is Salt Lake City, but the air is even worse there and there's even less going on in the city. 

  • The nice colleagues from Skialper wonder why there's no good coffee in Austria, but otherwise think it's okay there.

  • The Atomic marketing team is very good on skis and very friendly throughout.

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