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gear of the week

Gear of the Week | ISBJÖRN of Sweden

Outdoor clothing for the little ones - outdoors in any weather with the polar bear coat

by Totti Lingott 04/07/2019
Actually, we've all remained a bit of a child - luckily! - and so we always get that big grin at the first powder turn of the winter, which children experience hundreds of times a day. So that they can keep it outside in the forest, in the snow and in the mud, there is also clever outdoor clothing for children. The polar bear brand from Sweden (ISBJÖRN of Sweden) has been producing high-quality clothing for the little ones for almost 15 years, without any environmental toxins.

Two outdoor-loving moms couldn't find any decent clothes for their little ones - so they simply tailored them themselves and founded a company in 2005, which was later renamed ISBJÖRN of Sweden. ISBJÖRN means polar bear in German and the bear symbol says it all: a thick, durable but also natural coat for our offspring. The best weather protection, without any chemicals. Environmental awareness is understood in two ways: On the one hand, in the consistent use of the most environmentally friendly materials possible and, on the other, in a high standard of product longevity, so that they can be passed on from sibling to sibling. This has been the motto from the very beginning and ISBJÖRN of Sweden is now a complete success, especially in Scandinavia.

In contrast to ruthless economic growth, ISBJÖRN of Sweden has maintained high standards in environmental protection right from the start. Their idea of sustainability is summarized in the 4R principle: Reduce, reuse, repair, recycle - in German it would probably be the 2xRW principle (reduce, reuse, repair, recycle) or translated differently: Protect the environment by buying fewer products, using them for longer, throwing them away less and conserving non-renewable raw materials. A company that is not primarily profit-oriented - at least not in the monetary sense - and can still operate sensibly? Doesn't exist? It does exist! The Swedes have been demonstrating this for 14 years and with great success!

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For some years now, almost all textile manufacturers have had ecological and sustainable aspects under control. ISBJÖRN of Sweden was one of the few pioneers in the industry. In 2013, they became the first children's outdoor label to commit to the now well-known bluesign eco-label for textiles.

They now produce over 90% of their collection in accordance with the five requirements of the bluesign system: resource productivity, consumer protection, water protection, pollution control and occupational safety. It is not the finished products that are tested, but all inputs of raw materials, water, energy resources and additional chemicals are analyzed. Fluoroorganic compounds were not used for water-repellent textiles from the outset. The basis for the development of BIONIC FINISH ECO, an ecologically sound water repellent, was the plumage of waterfowl.

My favorites and those of our daughter are the Storm Hardshell Jacket and the Wooly Hoodie. Like most products from ISBJÖRN of Sweden, the former can grow with the child thanks to the extendable cuffs and is characterized by the waterproof zipper, the detachable hood and the best natural, water-repellent properties. In the winter months, simply pull the nice warm Wooly Hoodie underneath and in summer just a thin woolen top and you only need one jacket for your little one all year round. My personal favorite: the Wooly Jumpsuit for the very little ones! It turns every baby into a cuddly (ice) bear!

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