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PartnerNews | Engelberg - Freeride movie SNOW

An interview with Anton Thorin

by PowderGuide • 10/08/2024
Anton shares insights about his latest ski movie "SNOW" and the impact of technological advancements like FPV drones and AI on his filmmaking. The film draws a connection between the world of freeriding and the deep relationship indigenous cultures have with snow.

There's news from Engelberg and Anton Thorin. I got to know Anton last season when PowderGuide interviewed him about his freeride film Freeride Symphony. His new film, “SNOW”, will be released on October 9th. I managed to catch Anton just in time before he set off on his around-the-world sailing trip. Unfortunately, the interview was done in writing due to the timing, but I’m happy that he was able to make the time for it.

Klara: Hey Anton, can you tell us a bit about your background as a filmmaker? How did your journey begin, and what drew you specifically to sports and ski filmmaking?

Anton: The background goes further back, when I moved to Chamonix to do my first ski season back in 2011. It was meant to be one season and to continue my studies, at the time I didn't really know what I wanted to study but during those years everyone was studying so I thought that was the correct path to go, little did I know that I was going to spend 8 years in Chamonix and then 5 years in Engelberg. 

It all started with me in front of the camera, shooting with my good friend and mentor, Niclas Karlsson. At this stage it was mainly photos. I picked up the interest and bought myself a camera to document my adventures in the Mt.Blanc massif.

Moved to Engelbeg and a few years later, I started up my own company as a freelance photographer. Worked mainly as a content creator and we had a blast! A friend of mine who I met in Chamonix decided to move to Engelberg for a winter season, He's a FPV (
First Person View) pilot and that's when I started filming, mostly with cinematic drones. We started a youtube channel called Adventure Vikings during Covid and we grew as a team to film more and more. After a while we wanted to focus more on filming so we assembled a crew of skiers and snowboarders to film our first ever short film, this was last year and we produced a film called Freeride Symphony. At the same time we got more and more work with a focus on video, everything from filming aftermovies for events/competitions to shooting promotion videos for different mountain resorts.

No school but a lot of hours spent watching different videos on youtube about videography to learn about the topics I wanted/needed to evolve as a videographer.

Klara: Sports and outdoor films have rapidly evolved in recent years. How have you experienced the technical changes in the film world, particularly in sports filmmaking? Which innovations have
influenced your work the most?

Anthon: I have always been a big fan of ''light is right'' in the mountains and when it comes to camera gear there are no exceptions. The bird's view of skiing without having to use a helicopter is just great and I finally got to use my previous skills of playing video games so a controller in my hands felt natural when I was flying drones. Combining this with a FPV drone was a gamechanger and we have been testing out new techniques to make a cinematic touch in our shots.


Klara: Your film SNOW is really unique, especially since you used artificial intelligence in the production. Where exactly was AI used in your film? How did the idea to work with AI come up, and what was it like when an AI suddenly started producing elements of your film on its own?

Anthon: It's a unique story indeed, this is a ski film made by two videographers, me Anton Thorin and Harald Edlund who want to stick out from the crowd, test out new techniques and take advantage of the technology that comes out. In this case, to work with AI.

To do this we had to say no to take part in all the ski film festivals this year since we couldn't make the deadlines and we wanted to see what a small production crew could make with a low budget but still create a unique story to compete with the big dawgs.

All skiing in the film is filmed with cameras and drones, what we used. AI was to make a story with a red thread to tell the similarities between skiers and the inuits. We couldn't afford to go to Alaska, Canada or Greenland to shoot the shots we wanted so we thought this was an excellent time to try to learn about AI to stay ahead in the business.

Bottomline, we thought that it was going to be easy to type in something like ''Make a inuit walking next to an igloo carrying a fish with a sunset in the background'' Oh booy we were wrong... It took us so many many renders to make these shots look as good/realistic as possible. 

Klara: Where do you see potential for AI in sports film making, and where do you think its limitations
lies?

Anthon: I think this is a great tool to tell stories where money is not the limitation of creating something special, all of a sudden the only limitation is your imagination. This is where you can really start to be creative.

Klara: In the movie, you explore the relationship between indigenous populations and snow, including their
many terms for it. How did you come up with the idea to compare this with the way winter sports enthusiasts experience snow?

Anthon: It all started with me, Harald, Martina, Piers and Joel having a meeting to talk about what to create. If I'm not mistaken, we came up with the idea of different snow types like champagne powder, hard packed snow, and snow to build with. That leads us to the indigenous population who has more than 50 + terms for snow. BOOM we got ourselves a story!

Klara: When was the first time you realized "snow" isn't just "snow" but can be of various types? Where
have you personally experienced verry different types of snow?

Anthon: The winter season has different phases right, starts off with cold temperatures with a lot of snow, bottomless snow and awesome riding in the forest. After a few days the snow is more compact and we go out ski touring to search for good snow. In the end we start building with the snow to make jumps and other fun features. 

So as much as the indigenous population listen to the nature of what tasks can be done and how to live their lives, so do the skiers. Surviving or sliding, both groups follow the snow.


Klara: What is your personal perfect type of snow and if you could give it a name, how would you call it?

Anthon: As much as I love going touring and exploring in the mountains, nothing beats the good ol' tits deep conditions, most recently I've picked up snowboarding again and that surf feeling is just B-e-a-utiful!

I would also take the moment to just briefly tell you about why we had a strict budget.

We have been saving money for two years to buy a sailboat to sail around the world, it has been so demanding and tough but we made it! We bought the boat in May and have been preparing to leave for the ocean for two years.

If you have read this far, thank you! It also means that we have left Sweden on our 50ft sailboat. Me, Harald the fpv pilot, Robin the chef and Gustaf the musician. Together we have started a youtube channel called WEARESEETHEWORLD and we are documenting the whole voyage and would love to see you on our channel, join the tribe and say hello! :)

Klara: Thank you Anton and I wish you all the best for the new adventure!

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