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What's up, PowderGuide? #1

What's on our minds, what's changing, and where we need your help!

Germany Freiburg im Breisgau
11/14/2026
Regina Grill Totti Lingotti
PowderGuide thrives on people who share their passion for snow and the mountains. From your ConditionsReports, your discussions, your posts, and your knowledge. And because there’s a lot going on behind the scenes, we’d like to take you along on our journey with this series of articles: What happens behind the scenes? What are we working on? And where do we need your perspective?

Use our comments section!

With“What’s up, PowderGuide?”, we want to create a regular and transparent dialogue. Here, you’ll find out what changes are coming, what ideas we’re exploring, and how we’re acting on your feedback. We’re thinking about how we can shape and fund PowderGuide for the long term.

Some decisions have already been made, but by no means is everything set in stone; other aspects we want to develop (further) with your ideas. We’d like to share open questions with you, shape the future of PowderGuide together, and incorporate your wishes as best we can!

PowderGuide: Where Did We Come From, and Where Are We Headed?

Those of you who have been following the project for over 20 years know where we’ve come from. PowderGuide was founded before the turn of the millennium and first became publicly known in 2000 with a book on avalanche risk management.

The basic idea was to provide useful information for your next freeride trip or for better and safer tour planning—as well as to raise awareness about alpine hazards—through books, other print products (the avalanche checklist!), and the website.

We’ve always seen ourselves as an educational medium and have always wanted to avoid any paywalls for our readers. After all, that was the original idea behind the World Wide Web—where we established a presence quite early on—and apparently, we’ve kind of stuck with it ever since.

Our only source of revenue has been—and continues to be—direct marketing with industry and destination partners. We founded this project out of passion and never focused on profitability—it’s no coincidence that we’ve always referred to ourselves as a “non-profit” organization.

In this day and age, when (unfortunately) high-quality content is hardly ever available to read for free online and countless magazines, websites, and apps have introduced paywalls, we’re still striving to keep Powderguide.com free and open to the general public. And yet we don’t want to end up like an advertising pillar where you can barely see the content because of so much advertising—and where you’re effectively forced to sign up for an ad-free subscription.

A lot of passion. But who’s going to foot the bill?

At the same time, however, we’ve had to—and still must—accept that, in the long run, given our commitment to journalistic quality, extensive website overhauls, and innovative improvements to the weather maps and 3D map, a different funding model will be necessary in the future. Especially since, following the major relaunch in November 2023—which included our own weather forecast and now the innovative 3D map—considerable investment costs have been poured into the project.

How can we make PowderGuide future-proof?

We can’t say exactly what that means for the future just yet, but we want to be transparent with you about these challenges and take you along for the ride! Your opinions and perspectives will surely bring to light ideas that we hadn’t even considered yet.

You’ll likely see ads from external sources in the future—but definitely not (anymore) from Google, and certainly not for dog food! We’ll find a way to fill the expanded reach and excess ad impressions with ads from external advertisers. There might even be a new banner format at some point, but we still don’t want to turn this into an advertising billboard.

What is PowderGuide worth to you?

For a few years now, you’ve had the option to support PowderGuide by making a donation through the PowderGuide Shop or, occasionally, via a mention in the newsletter. Admittedly, this option hasn’t been particularly visible so far, and the support we’ve received has remained modest as a result. Now you know where your donations go ;)

We’d like to change that, which is why we’re currently setting up an account on Patreon. Through this platform, you’ll be able to regularly support PowderGuide with a voluntary contribution. We’ll let you know more as soon as everything is set up. And if you know anyone who shares our enthusiasm and would like to support PowderGuide: Feel free to connect us!

What do you think?

Could you imagine supporting PowderGuide with a one-time or recurring contribution? And if so, how much? Share your thoughts in the comments. Over the course of the season, we’ll also ask you more questions about this via our newsletter.

What's next?

Our next community article will focus entirely on our latest technical innovations. One of them is a particularly big step for us, and we can’t keep it from you: The PowderGuide app is coming!

You’ll find out what’s in store for you soon in the second part of “What’s Up, Powderguide?”

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The people behind the article

  • Written by

    Regina Grill

    Bavarian by birth, Davos by choice. I’m happiest on touring skis, heading out straight from my doorstep in search of good lines and deep powder. As a ski touring guide with the German Alpine Club, I love sharing my passion for the mountains and my experience with others. What matters most? Getting outside, making good decisions and getting home safely together. Must-have afterwards: good coffee!

  • Written by

    Totti Lingotti

    As an enthusiastic outdoor sportsman, Totti Lingott has turned his hobby into a profession and writes and photographs for various print and online magazines. For years, he has also been jointly responsible for the PowderGuide project, which is a leading information portal for freeriders and tourers and the publisher of various freeride books on the German-speaking market.

Note

PowderGuide.com is nonprofit-making, so we are glad about any support. If you like to improve our DeepL translation backend, feel free to write an email to the editors with your suggestions for better understandings. Thanks a lot in advance!

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