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snow of tomorrow

Snow of tomorrow | Climate protector or environmental destroyer

A skier's dilemma

by Martin Svejkovsky 11/22/2023
In this guest article, Martin, a volunteer with "Protect Our Winters Austria", explains how he deals with the moral dilemma of skiing. A recurring dilemma that catches up with him and many of us winter sports enthusiasts year after year. Because whenever there are reports of new climate records in autumn, the media discuss the early start of the season, society has long since found the culprits and yet we can think of nothing else but ploughing through the snow as soon as possible, our guilty conscience grows. But the question is, why?

Yes, I know about man-made climate change. And yes, it is causing sea levels to rise, extreme events such as flooding are increasing and becoming more severe. There will be worldwide famines and the glaciers in the Alps will disappear within the next few decades.

Although I am aware of all the consequences of climate change, as a skier I often find it difficult to admit them to myself. I'm afraid to realise that I and my passion for skiing are not only victims of these developments, but also triggers. Because yes, I ski and I do it very often. And yes, I use problematic infrastructure, such as cars or lifts, and I also behave in a climate-damaging way by wearing expensive outdoor clothing and skiing on skis produced abroad. So I ask myself: is my fear justified? Am I part of the problem? And how can I, the skier, expect other people to lead a climate-friendly lifestyle or speak ill of climate-damaging behaviour?

All these questions lead back to the dilemma in which I find myself. This dilemma is known in English as "the hypocrisy trap". This refers to the fact that we humans assume that we can only address certain problems if we ourselves are infallible. As a person who skis, I should rather pay attention to my own behaviour or even stop skiing altogether in order to contribute to climate protection before I demand a climate-friendly turnaround from others or politicians. The German proverb "take a good look at yourself" also goes in this direction. But where does this seemingly indisputable truism come from? It is worth taking a look at the social conditions in which we live.

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The dominant economic system of the last and this century was and is capitalism. It contains a multitude of different varieties and forms, with the neoliberal variant having prevailed in the recent past. However, this type of capitalism is not just an economic form, but also a cultural form that permeates the various spheres of our private lives and also influences our thinking and behaviour. The main pillar of neoliberal cultural change is the emphasis on the individual responsibility of every single person. Individuals, regardless of their social background, are not only held responsible for whether they are economically successful, according to the motto "Be the architect of your own fortune". Other global problems such as climate change are also becoming individual issues that each person is expected to take personal responsibility for solving. This leads back to the question of why I, as a skier, find myself in the moral dilemma explained above. But the individualisation inherent in neoliberalism has a purpose: it succeeds in distracting attention from the actual, significant, accelerators of global warming, such as fossil fuel companies, and distributes responsibility in such a way that people like me feel guilty about pursuing their hobby.

A practical example of how climate-damaging corporations absolve themselves of their responsibility and discreetly transfer it to society's individual sense of duty can be found in the story of the "ecological footprint". In the early 2000s, British Petroleum, or BP for short, the world's second largest non-state oil company, commissioned the PR agency Ogilvy to improve its image and relativise its role as a driver of global warming. In 2004, the "Carbon Footprint Calculator" was introduced, which anyone can use to calculate the impact of individual behaviour on the climate. BP's plan worked, because no-one asked about the consequences of the company's policy anymore, but instead looked to themselves for the blame and the solution to the problem. This is very similar to what we know today from the discourse surrounding the responsibility of skiers with regard to climate change.

The questions posed at the beginning about how I, as a person who knows about man-made climate change, can still go skiing and why my conscience bothers me in the process, stem from social conditions and the overemphasis on individual responsibility, as explained now. Of course, it is by no means a bad thing to reflect on your own consumer behaviour and behave in a climate-friendly way. After all, protecting the planet can never be a mistake. However, especially if you have the ambition to contribute to climate protection as a skier, you should be aware of these social requirements. This leads me to my next question: What should I do as a skier who cares about climate protection?

As has hopefully become clear in the first part of the text, the logic of neoliberalised capitalism creates individual blame. Instead of allowing us to look at the actual causes, individual blaming obscures them. They cannot be a main part of the solution because they neglect structural and causal explanations. The motto should be: "We can do something, but don't make anything personal!". Ultimately, collective change is needed. In the course of this, individual behaviour can also be steered and promoted through political will.

In their function and task, politicians have a significant responsibility to protect people's lives and maintain quality of life.

I am a skier and therefore part of a community that has an interest in climate-friendly decisions due to our shared hobby and should therefore remind politicians of their responsibilities. As political decision-makers are dependent on majorities, it is important to create these social majorities. Education plays an important role here: climate education prevents us from falling into the trap of individualisation described above. It strengthens knowledge about the origins of climate change and the collective awareness of ways to prevent it, which ultimately results in political majorities.

Non-governmental organisations (NGOs) such as Protect Our Winters Austria organise workshops, carry out educational work and thereby increase public interest in topics relating to climate change. In this way, they help to generate social majorities that have a political impact and do not fizzle out into individualised behaviour patterns. As a skier who cares about climate protection, I therefore consider it very sensible to get involved in such an NGO. Rather than an expression of double standards, this commitment is a sensible investment in sustainable and structural change.

If the general public gains an understanding of the causes of man-made climate change through education, this can lead to concrete political demands that are supported by the general public. Concrete examples of the interaction between social and political responsibility show that systemic change is needed to change individual behaviour, not the other way around. NGOs make an important contribution here. For example, many people would cycle if cities were designed for this. Far fewer people would fly if trains were cheaper and better equipped. Many people would use more renewable energy if it cost the same as fossil fuels, which are only kept artificially cheap by government subsidies.

If, as a skier, I contribute to such or similar political developments through my involvement with NGOs such as Protect Our Winters Austria and in the ski community, then I am utilising my environment and the resources available to me. Even if this does not reduce my "ecological footprint", it does increase my "ecological handprint". I am helping to ensure that something actually changes, instead of just doing without my individual behaviour patterns and ultimately achieving little.

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The direction of travel behind my statements is clear and yet I know how individual consumer decisions can contribute to change. I don't want to absolve myself of responsibility. However, I would like to point out that the solution is not to be found in blaming individual behaviour. I try to live sustainably, I also try - whenever possible - to travel to the mountains by public transport or in car pools or even to reach the summit completely emission-free through fair-means tours. But I also know how privileged you have to be to do this and that it's not feasible for everyone. This is precisely why I want to show the reasons that the solution cannot lie in this alone.

When it comes to climate change, it's about the big picture and that requires all of us, as a collective, including the ski community. As is so often the case, the whole is greater than the sum of its parts and the next time I ask myself "Skiing and environmental protection, how does that fit together?", I won't feel guilty. I will go skiing and I will talk about the topic. To raise awareness, like with this article. Skiing can connect, it can motivate and from this motivation we can draw energy together to organise ourselves and bring about climate-friendly politics and society - and thus protect what we love."

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