It was a good two years ago, February 1, 2018. I was tired and ready from the last ISPO and was looking for a suitable Instagram picture on my phone. It should be of nature. Mountains would be best. I found a photo of Lake Blindsee. One of my favorite lakes since I was a kid. Under the picture I wrote this text:
"Yesterday ISPO Munich came to an end. 4 days, 2,801 exhibitors and probably endless new products. I like ISPO - the positive madness, like a class reunion of the outdoor industry. Nevertheless, I also have a kind of love-hate relationship with the trade fair. The positive madness sometimes turns negative. Too many different impressions at once. Products that might not have been absolutely necessary and the longing to chase after an old era in which skiing was unassailably one of the supreme disciplines of mass sport and fueled desire. I think it's incredibly good that the sustainability area of the trade fair is expanding more and more, but I also have to say that I would have hoped for a little more. In recent years, only a few square meters have been added. And everyone who cares just a little bit about the environment gets a sustainability sticker on their stand. After all, it's in. That's what they do now."
I could tell - I was a little disappointed. And now? To be honest, I'm still pretty flat from this year's ISPO. Is it because of the flu I caught there or the impressions described above? Perhaps a mixture of both.
