Fitwell

Alongside classic snowboard boot manufacturers such as Deeluxe or Northwave, the Italian company Fitwell, known for its mountaineering boots, was long unknown in the snowboard sector. This changed abruptly about 4 years ago when the first pictures of a crampon-compatible snowboard boot from Fitwell made the rounds in the relevant forums.

The splitboard trend, which was already apparent at ISPO 2014, is continuing in winter 2015/16. Every brand, no matter how small, now has at least one splitboard in its product portfolio. Product differentiation continues to make inroads among established brands - more or less in line with Porter's business management textbook and the competition matrix it contains. Roughly speaking, the motto is more and for all groups and budgets.