Shops 1st Try

From January 18th to 20th, the new models for the 2027 season were presented in Zillertal. All the big names in snowboarding were there. A huge test area, inspiring talks with the manufacturers, an incredible number of visitors and exciting panel discussions make a visit to the "1st Try" store the perfect start to the event season.

In terms of snowboarding, ISPO is stagnating at a low level as far as the number of stands is concerned. It hasn't actually become completely insignificant, but young brands are often at ISPO once, but then give it a miss and only go to the industry meetings such as rock on snow or Shops 1st Try. That's why we were at the Shops 1st Try in Alpbachtal again this year in addition to ISPO, to capture as much news as possible in the splitboard and snowboard sector for you.

"ISPO in Munich is of secondary importance for the snowboard industry. The pulse of the industry beats at the retailer trade fair (Shops 1st try) in Alpbachtal."