Die Gegend ist bekannt fĂĽr viel Niederschlag und die groĂźe Entfernung zu Ballungszentren. AuĂźer Schnee gibt es hier im Winter nicht viel. Als wir kurz vor Weihnachten miteinander telefoniert haben, berichtete John von 10 Meter Schnee in höheren Lagen. Anlass unseres Telefonats war eine Marketing Email, die wir von einer von John betrauten Agentur bekommen haben. Betreff: “Can Heliskiing be green?” In der Email wurde die zertifizierte Carbon Neutrality des Unternehmens angepriesen, die durch Offsets erreicht wird. Das klingt erstmal schon sehr nach Greenwashing, schlieĂźlich schreit kaum etwas lauter "dekadente KlimasĂĽnde" als Heliskiing. Nach ein paar eher kritischen Fragen per Email war der Enthusiasmus fĂĽr ein Interview seitens John und der Agentur ungebrochen und weil ich neugierig bin, gibt es jetzt ein Interview.Â
John's Argumentation ist im Großen und Ganzen: Als Heliskiing Anbieter wird er sich nicht selbst abschaffen, aber er will sein Unternehmen so klimafreundlich, wie das unter der Voraussetzung "Heliskiing" eben möglich ist, betreiben. Am Schluss des Artikels finden sich ein paar Auszüge aus einem Emissions-Report von John's Firma im Vergleich zu Zahlen für Skiurlaub in Österreich.
PowderGuide: Let me be blunt, when I got that email from your marketing team about green heli skiing my first response was, “are they serious”?
John Forrest: Heli skiing exists here in Canada and elsewhere. That’s a given for us, it’s how we make a living. We’re part of an ecosystem. Heli skiing is a trip people take, not unlike other kinds of luxury vacations. There are definitely impacts from its existence, there’s no doubt about that. We are trying to make it better and I think your readers might be interested to understand that it's substantially less impactful than many people think. The emissions report we did brings it in line with going to many other luxury type destinations.Â
You say your business is carbon neutral. Is there more to it than offsets?
Well, we started out partnering with a consulting group that worked with us to identify what our carbon footprint is. We looked at everything our company did, whether it was flying to Europe to do marketing, or our staff driving to work, or generators that produce power, the lodges, helicopter usage, everything that we do as a company.
I saw that even the toilet paper is in the report.
Yeah, everything! Single use plastics, everything. We weighed our garbage. It was a very, very comprehensive audit of our carbon footprint. That basically gave us a starting point to become carbon neutral. At this stage, the only way to do that was to purchase carbon offsets, which we all know isn't the solution. But it’s a start, I would say an improvement. The carbon offsets that we purchase support many initiatives. The majority of them go to the Great Bear Rainforest here in Canada and there are a few others around the world that we invest in. Offsetting is not the end game. It's the starting point. Our true goal, now that we understand our footprint, is to figure out how we mitigate and reduce that as much as possible.Â
Everyone jumps on the helicopter usage and says, “Oh my gosh, you fly helicopters around all day, you're producing so much carbon”. When you look at the total carbon footprint of the company, the helicopter usage is only about 30%. Our usage is not as intensive as most people think. The typical helicopter might fly two or three hours a day of actual engine running.Â
In my lifetime, we probably won't be able to ever eliminate the carbon usage from the helicopter. Unless Tesla's got something secret going on with an electric helicopter that we don't know about! But as I said, the carbon footprint from the helicopter is actually a fairly small piece of the puzzle. By looking at the rest of our carbon footprint, we can make dramatic reductions.Â
Some of your readers may simply be against heli skiing, and I understand that. The principle that we're working on is that heli skiing exists and will keep existing. So how do we improve things? How do we do better? How do we reduce our carbon footprint?
The largest contributor to our carbon footprint is one of the lodges. We have two lodges, one is on the power grid. In British Columbia all electricity is generated by hydroelectric plants. The second lodge runs on generators with diesel fuel. That is the single largest contributor to our carbon footprint. We're looking at investing a little less than half a million dollars into a solar system that will reduce emissions from the lodge by 60 to 70%.Â
Vehicle usage is another big one. We drive guests around. We're replacing all of our vehicles with suitable electric units as they come due to be replaced. Again, in BC our power is generated by hydro electric. So electric vehicles actually do have a positive impact as opposed to electricity that's generated by coal elsewhere.
Another example is our staff flying to work. Some of them fly in for shifts, some of them live in Terrace. If we change our scheduling so that they don’t have to fly as often, we can mitigate some of the impact of flying. We can change how and where we hire them from. There are all those steps that we can take before we get to the helicopters, which we really can't do anything about.