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videos of the week

Videos of the Week #8 2020/21 | Sustainable VdW

Sustainability sells

by Sebastian Müller 01/08/2021
Inspired by the last column "Snow of Tomorrow", the new mantra is: "Sustainability sells". The VdW and the ski film industry also need to reorient themselves: "Bigger, deeper, steeper" plus "fat beats" times "kerosene" only leads to "head shaking to tired yawns" among the trained public. So here we present a selection of particularly "green, sustainable, environmentally friendly" ski films, or at least that's what we think.

Mount Cain

Always support your local ski lift! Sweet!

In the long run

Sustainable splitboarding in mysterious Mongolia.

North Country

Family story about a small "ski shop". Nostalgic, historical, sustainable!

Purple Mountains

Let's hear from Jeremy Jones again. He has completed his transformation from helicopter hero to splitboarder and is now a major climate activist with Protect our Winters (POW).

Mountain of Storms

A road trip in a VW bus to Patagonia, with Fitz Roy as the destination and a volcano on skis in the middle. The sustainability debate was less present back then.

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This article has been automatically translated by DeepL with subsequent editing. If you notice any spelling or grammatical errors or if the translation has lost its meaning, please write an e-mail to the editors.

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