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ISPO & Gear News Apparel 2021

The clothing trends for the 2022 winter season

by Johannes Wolf • 02/09/2021
As in previous years, there are two clear trends at ISPO again this year: firstly, the trade fair is increasingly losing exhibitors, especially in the winter sports segments we have observed, and secondly, the exhibitors represented are focusing more and more on the central theme of "sustainability". I think this trend is always particularly noticeable in the clothing segment.

Writing an article about innovations in this area was, however, difficult in several respects in this very special year. While at a "normal" - not digital - ISPO you can stroll through the various trade fair stands, have a direct contact person for brief queries anytime and anywhere and, very importantly, can even touch the textiles with your hands, this year you have to dig through a, let's call it, catalog of all manufacturers that reads no differently than the marketing phrases of the well-known online stores...

For this reason, here is an incomplete, completely subjective list of a few highlights that we found quite interesting from the gut, or that caught our eye elsewhere.

W.L. Gore & Associates GmbH

GORE-TEX Pro is reinventing itself: it has been divided into three product technologies that can be combined depending on the intended use. These three new product technologies are: "Most Rugged" for maximum durability, "Stretch" for maximum freedom of movement & "Most Breathable" for maximum breathability. Based on the 3-layer construction, all technologies - as you would expect from GTX - guarantee the GUARANTEED TO KEEP YOU DRY™ promise. These technologies are used, for example, in ski pants and jackets for alpine use by a large number of manufacturers. Here are a few examples: Peak Performance, Mammut, Norrøna, RAB, Scott, Maloja,...

ISPO Award for Icebreaker

The New Zealanders were able to secure an award with the ZoneKnit™ Long Sleeve Zip Hoodie. The hoodie features body mapping technology at the back for optimum body temperature regulation and extra insulation at the chest thanks to MerinoFill™ technology.

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Oberalp Group

While most exhibitors relied on the "catalog principle" peppered with more or less nice and informative short videos, at the Oberalp Group you could click through a virtual showroom and discover the latest styles and colors of the Dynafit and Salewa brands. A pleasant change from the otherwise less appealing trade fair presentations of the other exhibitors.

Advenate MyOne - also an ISPO Award Winner

The relatively young German manufacturer Advenate is launching a very interesting concept with its MyOne from October 2021. This is individually produced winter sports clothing that can be adapted to the wishes and requirements of the buyer in an online product configurator: Pockets, length, features, color and cut are freely selectable. The products are made from high-quality Schoeller fabrics and, according to Advenate, it takes just two weeks from order to delivery. Incidentally, production will take place entirely in Germany, with an estimated retail price of 580 euros (jacket) / 490 euros (pants).

Ortovox

The 3L Deep Shell Bib Pant from Ortovox wins a Gold Award in the snow sports segment. According to the jury, the pants are characterized by the following features: "Outstanding freedom of movement, combined with extra robust patches make this garment ideal for backcountry and freeride". A merino shield has also been used in the back area. The trousers are PFC-free and climate-neutral thanks to CO2 compensation.

Other

What else is going on in the clothing sector? Environmentally friendly clothing is still a big issue. While the topic was only on the agenda of a few retailers a few years ago, it has now probably reached most manufacturers. Adidas Terrex Megmeister combines merino wool with environmentally friendly synthetic materials in its Drynamo Merino ECO LS Crew baselayer. This time, Adidas won an ISPO Award with the baselayer thanks to the seamless and comfortable baselayer, which also offers plenty of freedom of movement.

In terms of color, it tends to remain rather classic and set. For example, La Sportiva, a manufacturer known for its wide range of colors, remains colorful. However, it is no longer as colorful as it was a few years ago. Most of La Sportiva's combos are two-tone this year and are characterized more by typical autumn colors.

As pictures say more than words, here are some pictures from this year's ISPO.

Photo gallery

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