The big B is out. Is Burton still king of the snowboard industry? The "B"team's new flick is a colorful, fast-paced film with a good cast. The question that arises is: Is it worth buying a "promotional "video? Is it mere advertising or actually a snowboard flick?
As in the 1990s, the film is at the top of the list in terms of editing, camera work and rider staging. The choice of music was particularly pleasing. Soul/funk and older rock classics alternate. I also like the fact that the action is not simply shot in music video style. The eyes are given time to register everything well. Jeremy Jones, namesake of Big Mountain Jeremy, impresses with urban-brute yet innovative one-foot jib action. To top this, he continues what, according to persistent rumors, Sebu Kuhberg was the first to do back in the early 1990s: the binding allows the board to be turned in such a way that a shove-it is possible in a one-foot air. Nicolas Müller can be seen having fun in the playful terrain, while Frederik Kalbermatten impresses with his style. The end of the movie is played out on a thick "B". Hundreds of cubic meters of snow were pushed together to build a kicker in the shape of a monster "B", which was studded with countless launching ramps, rails etc.. On this playground, the entire film crew romps around at the highest level of riding skill, one after the other and simultaneously. It's immediately clear that it's fun.
So far so good, but what's missing? There are hardly any steep AK lines and soul riding in the deepest powder. Last season actually had enough to offer? Unfortunately, the few big mountain parts were neglected. The focus of the camera was always on the trick part of the line. You rarely see the whole line. But what I missed most was Terje, who only has a "supporter" role. In addition to tricks and park, the man has written himself into the history books with numerous first ascents and an infinite amount of style in the most challenging terrain. Why the person who probably pushed Burton the hardest is more of an "extra" is a mystery to me.
Conclusion
All in all, this year's Burton flick is good and nice to look at. The movie will appeal less to anyone who understands snowboarding to mean fat powder action, cliff drops and steep AK lines. However, snorkelers who like the park and occasionally put up with variations will like the movie. And last but not least, the answer to the question: Is it worth buying a "promotional" video? Definitely YES! - because it's not a marketing film but a clear snowboard film!
Film length: approx. 40 minutes
Bonus: Lean
Price: a hefty 30.90 euros