Gear of the Week | Coalition Snow

Frauenski. Actually, it's always a bit of a tricky business. The idea of the manufacturers is usually: the skis have to be light, easy to ski, i.e. very easy to turn, and they should also meet the design requirements of women. Well, design is debatable and it remains to be seen whether all women really want easy turning and light skis. But you have this problem with every skier - one skis like this, the other like that, one prefers black, the other prefers lilac blue. So what do you do? The approach to women's equipment so far has often been "shrink it and pink it". It worked for a long time.

However, female skiers are slowly getting tired of it. And quite honestly? And rightly so. Jen Gurecki and Danielle Rees thought so too. They wanted material that would make women look radiant and confident in the snow and emphasize their natural style. Of course, they didn't want to do without the technology, but simply wanted to produce skis, snowboards and clothing that are specially made for good and very good female skiers and snowboarders. The result is Coalition Snow.

The two don't stop at the equipment. Rather, their aim is to build a community and encourage women to go out, have fun, dare to try outdoor sports and show what they can do. They also use their blog "Lady Parts" and, above all, their podcast "Juicy Bits". This captures the conversations of women on the lift or on the trail and brings them into a new format. And it's not just about skiing. Tinder, waxing or interviews with female skiers like Keely Kelleher are also on the list. In this way, Coalition Snow somehow easily achieves what they wanted: A sense of togetherness for female skiers and snowboarders. Or quite simply a "Sisterhood of Shred".

So far, the skis and snowboards from Coalition Snow are not yet available in Europe. However, we hope that they will soon be in our stores too.