Skip to content

Cookies 🍪

This site uses cookies that need consent.

Learn more

Zur Powderguide-Startseite Zur Powderguide-Startseite
gear of the week

Gear of the Week | Devold Signature Merino Wool Underwear

Warm, soft, no scratching or odor and looks good too!

by Hanna Lüders 04/28/2019
Most of us know the Icelander not only as a breed of horse, but also as a scratchy, woolly turtleneck sweater with a classic design from the north of Europe. The Norwegian brand Devold has helped shape the change from scratchy to warm and soft in the company's 150-year history and has been producing extremely attractive merino wool underwear for years. Since this winter, the signature line has been available in new colors with various traditional patterns.

It all started with know-how and knitting machines imported from Germany. Ole Andreas Devold was convinced that his woolen underwear and woolen mittens were just the thing for the local fishermen around Ålesund. However, sales were anything but smooth in the first few years after 1853. It was only with the help of a wholesaler that the Devold brand became better known, and a few decades later Ole already had one of the largest textile factories in Norway.

Ole was not only innovative with his wool products. He also built the first electricity plant in Norway and set up a 40 km telephone line when the production facility moved from Ålesund to Langevåg in the countryside and by the fjord. Four years after Thomas Edison invented the first light bulb, 125 of them were already burning in the Devold factory - powered by its own electricity from the hydroelectric power station. This meant that many woolen shirts could be produced even during the long Norwegian winters.

The first bestsellers were Blaatrøia, Rødlua and Islender! Nobody would probably buy them today. A simple blue shirt, a funny red headgear for distinguished use and the scratchy Icelandic turtleneck sweater. Ole Devold has been supporting expedition teams such as those of the famous polar explorers Fridtjof Nansen and Roald Amundsen since the end of the 19th century.

gear of the week
presented by

The demands have changed since then, of course, and today Devold not only produces clothes in its own factory in Lithuania that are as warm as they were back then, they are now also soft, comfortable to wear and look extremely appealing! This no longer has anything to do with a classic turtleneck sweater.

Tradition has always been a top priority at Devold, which is why the various patterns in the Signature line are not only named after Norwegian fishing villages, mountains and fjords, but the geometric shapes of the patterns are also based on traditional motifs. These are particularly reminiscent of winter details such as snowflakes or snow-covered mountains.

The result is very attractive merino wool products that can be worn both for skiing and in everyday life. The fit and details such as an extended back ensure that you feel nice and warm everywhere in the cold season. It's hard to imagine that I only wear merino wool products on my skin nowadays, when I used to run away from scratchy wool sweaters!

Photo gallery

This article has been automatically translated by DeepL with subsequent editing. If you notice any spelling or grammatical errors or if the translation has lost its meaning, please write an e-mail to the editors.

Show original (German)

Related articles

Comments

gear of the week
presented by