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Patagonia Salzburg Store Opening

Patagonia is celebrating the opening of its new store in Salzburg with two days of outdoor community events, trail runs, screen printing, and repair workshops.

08/06/2026
Steffen Kruse
Outdoor community, trail running, live screen printing, and a Repair Corner: On August 28 and 29, Patagonia will celebrate the opening of its new store in Salzburg with a variety of events during its opening weekend. Visitors can look forward to creative hands-on activities, group events, and plenty of opportunities to get to know the local outdoor community.

On August 28 and 29, 2026, Patagonia Salzburg will officially celebrate the opening of its new store and turn the event into a full weekend of activities for the outdoor community. Under the motto “More Than Just a Store Opening,” you can look forward to group activities, creative workshops, great food, coffee, drinks, and plenty of opportunities to meet like-minded people.

The new store at Bergstraße 22 in Salzburg is designed to be a gathering place for everyone who loves the outdoors. This very sense of community will be the focus of the opening weekend.

Here’s what to expect

On both days, you can have your own clothing screen-printed with the Patagonia Salzburg store logo right on-site. Just bring your favorite T-shirt, hoodie, tote bag, or any other piece of clothing. Live screen printing will take place on Friday from 10:00 a.m. to 6:00 p.m. and on Saturday until 1:00 p.m.

On Friday, there will also be a repair and customization station where jackets, backpacks, or bags can be spruced up with exclusive Patagonia Salzburg patches. In addition, children can personalize their school backpacks with patches and buttons, accompanied by a parent, with no registration required.

All voluntary donations made over the weekend will benefit a local environmental organization.

Closing Trail Run

On Saturday at 5:30 p.m., a group trail run will start right outside the store and take us along the trails around Salzburg. The motto is: run together instead of chasing personal bests. Everyone is welcome, regardless of pace. Afterward, we’ll wrap up the evening with drinks and conversation at the store.

What You Should Bring

  • A T-shirt, hoodie, or cloth bag for screen printing

  • On Friday, feel free to bring a jacket or backpack for the patch activity

  • A positive attitude and a desire to connect with the community

When & Where?

August 28, 2026: 10:00 a.m.–6:00 p.m.
August 29, 2026: 11:00 a.m.–6:00 p.m.

Patagonia Shop Salzburg
Bergstraße 22
5020 Salzburg

Registration is not required for most program events—just stop by and join the fun. Please register here for the trail run on Saturday.

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