Patagonia

Outdoor community, trail running, live screen printing, and a Repair Corner: On August 28 and 29, Patagonia will celebrate the opening of its new store in Salzburg with a variety of events during its opening weekend. Visitors can look forward to creative hands-on activities, group events, and plenty of opportunities to get to know the local outdoor community.

Broken zipper, tear in your favorite shell or lost button? The Patagonia Worn Wear Repair Tour is making another stop in the Alps this winter and giving outdoor clothing a second life. Free of charge, uncomplicated and with a clear message: repairing instead of throwing away.

Two projects from the East: Giray Dedali in Turkey and Trygg Lind in Iraq - two really beautiful films that show the local culture and visit the ski scene there. Nicholas Wolken, the gymnastics genius, in the spotlight. Skiing and jazz - how do they go together? Plus a solo trip: two days in the mountains as a splitboard ASMR. Stay safe out there and enjoy the powder.

What makes a good winter's day? For some it's the perfect turn, for others it's the long ascent or the moment when you sit together at the end of the day. The Patagonia Snow Movie Nights 2026 are dedicated to precisely these facets of winter sports.

We start with a funny short film project about the lunch break, then visit Patagonia and crazy French people, watch splitboarders ride across the meadow and take a look at the freeski scene in Japan, which is a little disconnected from the rest of the world. This week's contest is the SLVSH Cup, and the History Lesson is all about Parker White.

We spent three days together with Patagonia-Europe in the Rauris Valley and, in addition to the new product presentation, we paid a visit to the Sonnblick Observatory. There, Dr. Elke Ludewig, head of the high-alpine research station, gave us interesting insights into how research has been taking place every day at an altitude of 3,106 metres since 1886. Topics on glacier degradation, sustainable materials and climate change were at the centre of the event.

March is turning into another wintery month and one PowderAlert follows another. So we're giving winter one last chance, hoping for more snowfall and keeping you motivated with some great footage!

It's all about drama, intrigue and a happy ending: welcome to the soap opera about the planned glacier marriage between Pitztal and Ötztal. Or: Why Rosamunde Pilcher couldn't have written life any better.

Researchers at the Institute of Ecology at the University of Innsbruck are investigating the effects of plastic waste on flora and fauna in the mountains in the Plastic.Alps project. They present the project in this issue of Snow of Tomorrow. If you want to support them, you can use the Citizen Science app "Dreckspotz" to document your garbage finds and win prizes!

Sometimes it takes a different perspective to come up with new ideas for the future. That's why PowderGuide author Lisa spoke to freeskier Lena Stoffel about her Snow of Tomorrow. And about why we shouldn't demonize ski resorts and why it's worth celebrating the simple things.

Ski films are just as much a part of the culture of our sport as ski magazines and season tickets. But as our expectations of our sport change, so do the narratives of the films. We are showing two that make you think and take to the streets.

For well-known reasons, Patagonia's popular "Worn Wear" trailer is currently unable to tour the country. However, to give winter sports enthusiasts an understanding of how to repair their outdoor clothing, Patagonia and the DAV Summit Club are organizing an online workshop on the topic on 25 February at 7 pm.