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snow of tomorrow

Snow of Tomorrow | Lena Stoffel in an interview

Freeskier Lena Stoffel on sustainability and the future of winter

by Lisa Amenda 01/17/2022
Sometimes it takes a different perspective to come up with new ideas for the future. That's why PowderGuide author Lisa spoke to freeskier Lena Stoffel about her Snow of Tomorrow. And about why we shouldn't demonize ski resorts and why it's worth celebrating the simple things.

LA: You've been skiing since you were little, used to be in the DSV squad and then switched to freestyle and freeriding. What do winter sports and skiing mean to you?

LS: Skiing has been with me my whole life. It's something that comes very naturally to me and it means a lot to me to practice a sport that brings me so close to and into the mountains.

The new Patagonia film Vanishing Lines was launched in mid-December. You and Mitch Tölderer are the main protagonists and actively speak out against the so-called glacier marriage between Ötztal and Pitztal. When you hear such plans, do you think that today's winter sports are still up to date?

That's a difficult question. I don't think such plans are in keeping with the times, not winter sports per se. We should protect these sensitive, wild landscapes, as there are not many of them left and they are already endangered enough by climate change. Glaciers are an ecosystem that is changing and melting extremely quickly. Exploiting these ecosystems, making them accessible to every winter sports enthusiast and building on them is simply not in keeping with the times and not right.

Can we as skiers and winter sports enthusiasts still use cable cars with a clear conscience or should we switch completely to ski touring?

No, that would be the wrong step. It would mean that more and more people would be able to access natural areas. I think you can use cable cars with a clear conscience. Ski resorts also limit the area in which people ski and snowboard somewhere. I think we should improve the existing infrastructure so that it functions more sustainably and we should also support and use small ski areas. So that these are also preserved and not just the big ones benefit from tourism.

The higher, faster, further is not just for ski resort operators. We live in abundance almost everywhere today. Do you think we should sometimes go back to the simple things?

Yes, I definitely think that we should try to enjoy the simple things and, as mentioned above, use the ski resorts, the great infrastructure that is already there and maybe spend a few days at a small, local lift instead of going to a great, luxurious ski resort.

About simplicity: Your sponsors, including Patagonia, Hydro Flask and Swox, are known for their commitment to environmental protection and sustainability. Has this always been an issue for you too?

Yes, my sponsors, including Fritz Kola, are all committed to environmental protection and social justice. I have always loved nature and this is also my main motivation for practicing the sports I do. I would say that it hasn't always been an issue. Subconsciously for sure, but in the last few years, awareness has grown and I try to actively advocate for it. In my own way, I try to inspire people to protect our beautiful nature through my visual language and my passion for photography and filmmaking. I'm not very political, so I try to use my strengths of creativity, storytelling and photography to lead by example and inspire.

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As well as sport, is sustainability also important to you in everyday life? What are you doing to lead a more sustainable life?

I think it's important, yes. I also try to improve myself in different areas of my daily life and do my bit. I try to grow my own vegetables, more or less successfully... But I'm learning and it gets a little better every year. My green thumb is growing. I also try to buy locally. I have a hybrid car, which is unfortunately only a compromise, but at least I drive electrically in the city. Then I try to take the train when I can. But there are still a few things that I can continue to improve or where I can limit myself or find other ways.

Many athletes who are actively committed to the environment are often accused of not being saints themselves and flying around the world for film productions, for example. Have you ever been confronted with such accusations and if so, how do you deal with them?

That's always a point, yes. That's true, as I said, I'm not a saint either and I love traveling. I love skiing in Japan and I have a few places in the world that have become a second home and I've also made friends. That's why it's hard for me to travel less. When I travel, I try to be in places not just for a short time, but over a period of a few weeks. I try to support the locals where I am so that they benefit from me as a tourist and not some travel agency or big company from a completely different country. And I also believe that I can inspire people to travel in the "right" way. Of course, I will still try to limit my travels in the future. I think everyone can and must do that.

What do you think winter sports will look like in the future?

To be honest, I haven't really given it much thought yet. Sometimes I'm a bit naive and just enjoy the moment. However, I believe that winters are becoming more and more unpredictable in terms of snow reliability and if ticket prices continue to rise, the sport will become very exclusive. The ski resorts further down the mountain will probably struggle to survive.

But what if things could be different? What would a future for winter sports look like that would be good? Perhaps everyone could think about what could be done to ensure a bright future for winter sports!

Maybe readers can write in the comments what they would wish for or, if they could imagine a future, what it would look like.

If you could wish for something for the snow of tomorrow, what would it be?

If I could wish for anything, it would be that the snow of tomorrow still comes and that we who live in the mountains enjoy it in a respectful way without exploiting it. I would like the communities and ski resorts to make an effort to operate their tourism locally and sustainably and thus offer an authentic and beautiful experience for tourists.

We couldn't agree more. Thank you for the interview, Lena!

And we would like to share Lena's call: Feel free to write in the comments how you see the snow of tomorrow and what you wish for the future of winter sports.

Lena's film "Simplicity":

Photo gallery

ℹ️PowderGuide.com is nonprofit-making, so we are glad about any support. If you like to improve our DeepL translation backend, feel free to write an email to the editors with your suggestions for better understandings. Thanks a lot in advance!

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