Deuter

From January 11 to 13, the Bolzano trade fair opened its doors for the 25th edition of Prowinter, the trade fair for outdoor and winter sports. With 230 exhibitors and around 400 brands, around 30 percent of which came from abroad, the event once again demonstrated just how international the industry has become. For the first time, exhibitors presented the latest products and trends for the 2026/27 winter season in two halls of the trade fair. We were on site and looked around for exciting innovations and current trends.

Recycling is an ongoing trend in the outdoor industry. Be it in the area of clothing or equipment. What is currently happening in this area with winter sports equipment?