Greenwashing

Today, we are not so much concerned with the future as with the past when it comes to Snow of Tomorrow. The French oil and gas company Total is the fourth largest player on the market after ExxonMobil, Chevron and Royal Dutch Shell. Total's management was demonstrably aware of the negative effects of burning fossil fuels on the climate over 50 years ago.

Skiing involves clothing, equipment, travel, but above all the ski resort. For all those who want to be as environmentally friendly as possible, but don't want to make the ascent under their own steam, we have gone in search of environmentally friendly ski resorts.

Today, everything is green, sustainable and totally environmentally friendly. Stick a green label on it and everyone can join in. But why are actions no longer enough these days and why can sustainability actually be a trend? A call for more understatement.