Pyua

Skis, boots, clothing, emergency equipment: the sharing economy has arrived in winter sports. But how do the services work and when does renting make sense? And can it be a sustainable alternative to buying?

The relatively young but already well-established PYUA brand is not only worth a look because of the practicality of its garments, but also because of its strong focus on sustainability.

PYUA has stood for sustainable outdoor clothing since it was founded 12 years ago. This is also the case with the "Dull" insulation jacket, which is not only light, warm and packable, but is also made from 100% recycled polyester. This applies to both the filling and the fabric. As the jacket can therefore be completely recycled again, it is a product made for the circular economy.

The PYUA brand stands for the use of the most sustainable raw materials possible for functional clothing. This approach is naturally also applied to the baselayers. The combo of Salt (shirt) and Pepper (trousers) is made from a material mix of merino wool and polyester, which is made entirely from recycled materials.

There were also some new products in the clothing sector. However, as was the case last year, these were rather small, but we don't want to withhold a few technical highlights from you. There are few changes in terms of design, with the color tones mostly kept rather dark. Bright colors are also a rarity this year.

The trend in recent years for all manufacturers to advertise ecological production is declining in comparison. However, there are still a few highlights, such as a new type of "Prima Loft" insulation, which uses plant down from the kapok tree. Many manufacturers now use the body mapping principle in their base layers.

This year's ISPO is once again all about ecological clothing and recycling in the textile sector. Like last year, the trend towards muted colors is continuing. As in previous years, the pioneers in the ecological clothing sector are the companies Vaude, Pya and Picture. In general, more and more manufacturers are doing away with harmful PFCs. In addition, more and more companies are trying to impregnate their clothing without fluorocarbons.

In the third part of our ISPO report, we present the new products in the textile sector. As we already saw last year, manufacturers are once again focusing on muted colors such as ochre and merlot. More and more companies are also attaching importance to ecological clothing and are using wool or recycled materials, for example.