About the VDBS Media Days
Anyone who is active on social media will have noticed that the Mountain Guides Association has been busy revising its communication and media presence in recent years.
Not without reason, because the association has a responsible role as a moderator in mountain sports. Not only as a service provider for mountain experiences, but also as a mouthpiece, mediator and trainer.
To take a look behind the scenes, I travelled to the Pitztal Glacier, where two exciting days of lectures and workshops awaited me.
Exciting Brand Insights and Learnings
In addition to brand partners, other mountain sports magazines and media representatives were also in attendance. The format was not a promotional event, but a pleasant mix of specialist presentations and networking.
Garmin presented how their InReach products work. I learnt a lot about the different satellite networks from the presentation. It was also exciting to learn that despite all the developments, coverage in a narrow valley or a steep rock face can be severely limited. This is due to the fact that it can take a while to establish a connection to the satellite. Or, if you're unlucky, no signal gets through at all. For users who are travelling in remote locations, such as on high-altitude ski tours without mobile phone coverage, this type of emergency communication can nevertheless be a real safety advantage.
As with all technical devices, you should familiarise yourself with how they work and not rely on them completely.
ABS then explained the technology behind its electric airbag system and once again used illustrative statistics to confirm that the airbag is a useful addition to emergency equipment.