Bozen

From January 11 to 13, the Bolzano trade fair opened its doors for the 25th edition of Prowinter, the trade fair for outdoor and winter sports. With 230 exhibitors and around 400 brands, around 30 percent of which came from abroad, the event once again demonstrated just how international the industry has become. For the first time, exhibitors presented the latest products and trends for the 2026/27 winter season in two halls of the trade fair. We were on site and looked around for exciting innovations and current trends.

The 25th edition of the Prowinter trade fair - the central meeting point for manufacturers, retailers and brands in the winter sports and outdoor industry in the European Alpine region - will open its doors in Bolzano from January 11th to 13th, 2026. From clothing and equipment to safety-relevant and sustainable, innovative technologies, there will be plenty of new products and trends to discover. PowderGuide will be there for you to report.

The European emergency number 112, also known as Euronotruf, is valid in all EU countries, as well as in many neighboring countries and all Alpine countries (Switzerland). In the USA and Canada, 112 is redirected to the local 911 emergency number.