Social Media

Short, informative clips, insights behind the scenes, interviews, product presentations and personal stories about everyday powder life - the mission of our new YouTube channel.

This week we introduce you to the next round of our PowderGuide team. Sebastian earns our PowderGuide weather, Johannes has been with PowderGuide for a while and takes care of the IT and Toni, Josh and Timo rock social media.

Tof Henry, freeride pro from Chamonix, and Chilean mountain guide Juan Señoret died on 11 October while climbing the Puntiagudo volcano in Chile. Henry was known for his spectacular ascents of the classic and less classic steep faces around Chamonix. He brought the "freeride style" to the ice walls and made big turns at high speed where others jumped over. Tof Henry was 38 years old and is survived by his son.

You want to become a freeride pro, but don't know exactly how to go about it? We are keeping a close eye on the scene and have put together a new, irregular and not entirely serious series of important tips. First of all, the aim should be to raise your profile. How do you do that? Social media! Through systematic Instagram research, we have found the best posts to increase your follower numbers! Caution: Don't get too creative!

We elegantly bridge the barren heat period between the years with the annual scouting of the Alpine clubs' YouTube channels. These show a lot about how they see themselves. Some are in their infancy, neglected and antiquated, and some are packed with fancy content that our modern society so desperately needs.

The legendary US magazine Powder is being discontinued after almost 50 years - both the print magazine as well as the online magazine and social media channels. The publisher A360 Media is also closing the related action sports magazines Surfer, Bike and the print version of Snowboarder.

Avalanches are a guarantee for attention on the skiing Internet. Hardly anything gets as many likes and views as a spectacular helmet camera video of a descent where everything goes just right. If such videos are posted with honest reflections on the question "what went wrong?", they are often very instructive and valuable. However, if the line between self-reflection and self-promotion becomes blurred, you can be a little irritated. A commentary by Sven Rauber.

You only ski good powder once or twice a season. Carrying skis is part of it. The real touring season is spring.