Fritschi and PowderGuide have been working together for over a decade and a half now. The effects of such a partnership are more far-reaching than one might initially expect from the outside, because the dialogue is intensive and our feedback is valued as partners. And so, last winter, we met again in Reichenbach in the Bernese Oberland. Fritschi not only assembles skis for and with us there, but the entire development and production of Fritschi touring bindings is primarily based there. They were happy to open the door for us to exchange experiences with the freeride-orientated hybrid binding Tecton - and it didn't stop there. The binding has been very popular with some of our users and on the freeride market in general for years and is often used intensively.
While we discuss many small details and suggestions for improvement, the development work is clearly explained to us at the same time. In addition to the already familiar insights into production, which we have been able to visit intensively and several times in recent years, this time we are given a detailed explanation of the quality approach that is integrated into the development of a binding at an early stage. Finally, we are allowed to visit the company's own "torture chamber for touring bindings" and take a detailed look at the various test procedures and the associated equipment. This not only gives us an understanding of the complexity of the binding and the development ideas behind it, but also the high sense of responsibility with which Fritschi approaches this task.
In feedback discussions with the development, sales and management teams, where our feedback is received with great appreciation, we learn about the diverse requirements that athletes, guides and international opinion leaders place on the specifications of a binding. They report on extraordinary challenges, such as skiing in Saharan dust or storing equipment for several days in extreme, arctic conditions - demands that are placed on the experienced development team. We can hardly imagine the full impact of these special conditions on the product development process.
They give us a fascinating insight into the small but fine details of the latest generation of the Tecton, which is already being intensively tested by the PG team. They vividly explain the changes that have been implemented in response to the wide range of feedback and illustrate how these have been incorporated into the new model.