A Look Back
A Look Back at 2008: Chris Benchetler launched the first Atomic Bent-Chetler. Back then, his goal was to bring the feel of surfing to the powder. Chris didn’t want a ski built by the book with his name on the topsheet; instead, he wanted to be an active part of the development process and help shape the design, flex, and the ski itself. The result? A powder beast that not only feels right at home in deep snow but turns it into a creative playground.
The Bent story really made waves with the launch of the Bent Chetler 100 in 2018. With a waist width of 100 mm, Atomic certainly didn’t reinvent the wheel, but the way this ski was perceived influenced the entire ski industry.
Suddenly, there was an all-mountain ski that was playful, forgiving, and extremely accessible—you didn’t have to be a total geek to have fun on and off-piste. This success created a massive domino effect. In the years that followed, nearly every manufacturer followed suit and built their own playful 100-mm freeride skis.
Then, in 2022, Atomic introduced the Bent Family. What started as a single flagship model grew into an entire series, with widths ranging from 85 mm—suitable for the park—all the way up to the 120 mm powder classic.
The Bent 110 bridges the gap between the everyday 100-mm board and the pure 120-mm powder board. It offers a bit more float for those deep-snow days, but still has enough edge grip and stiffness to have plenty of fun on the resort slopes.
Art on a Snowy Background
From day one, the topsheets of the Bent series have been more than just a place to display the brand logo—they’ve served as a canvas for the art of Chris and others. He’s a passionate artist, and his designs often reflect a connection to nature and music. A great example of this is the legendary “Old Man Winter” design. Not only did it adorn skis and socks, but it also appears as a wood carving in his van, which he customized as part of the “Chasing AdVANture” film project to travel in pursuit of freeride adventures.
Another example is the limited edition of the Bent 110, created in collaboration with the iconic band Grateful Dead. I had the chance to take a closer look at this very version.
So enough with the history lesson—it’s time to see how it all feels on the snow!